Christian Sabogal

These responsive landing pages link to high interest content to build customer interaction and capture user data.

Click to see live site

Designed and developed the inaugural web app for  the company’s flagship product, Integrated Chinese, meeting both educational and business objectives.

I led the development of the information architecture , wireframes, prototypes, and UX/UI design in collaboration with the digital ,publishing, editorial and marketing teams.

Using technologies such as HTML5, CSS3, ReactJS, SVG to deliver efficient industry leading solutions.

Created wireframes to visually represent the user interface. By visually stripping the product down, I allowed the cross-functional project team to focus purely on functions and user interactivity.

These page schematics helped to define what items should appear on the page and what the hierarchy of those items should be based on user needs. 

See Login User Workflow

Conceptualized and executed brand repositioning and creative vision for all new publications aligned with  target markets and overall business strategy. The work included cover design, page layout design, and major content restructure to meet teaching and learning outcomes.

Each design execution features a compelling look & feel with bold, colorful and fresh visual treatments to enhance instructional design and student engagement.

Integrated Chinese chapter sampler

Reading Into a New China chapter sampler

Conference footage from  a product launch was combined with customer testimonials and author interview for a promotional video used in a quarterly eNewsletter.

Launch campaign included home page ads, email, content marketing (social media, blogs), in-store signage, video, podcasts and direct mail - all with brand synergy.

These materials (banner, booklet, logo redesign and packaging) were designed as teasers for the Reebok SS 2015 campaign. This was a global event attended by Reebok retailers and partners.

These elements aimed to distill the essence of the new brand, without fully revealing it, and created excitement and anticipation for the brand launch. This was accomplished by using photography with a high-impact narrative, rugged brushstroke finish, and minimalistic layouts.

The purpose of these billboards was to communicate the central theme of the new campaign: to inspire people everywhere to be their absolute best—physically, mentally, and socially.

These ancillary materials showcase how the new look and feel will translate to all other retail solutions. 

Commissioned to develop responsive versions of websites that optimized user experience.

Each website delivers a compelling user experience across devices. This was accomplished by applying responsive web design and human-centered design techniques (Design Thinking) such as persona development and user flows.

NOMURA (Live Site)

ATHENA (Live Site)

This modular, portable store was commissioned for Mexico to create an highly engaging, playful and hands-on environment for children and their parents to experience the product.

The aim of these window displays were to build brand awareness and drive traffic into the store.

LEGO Friends displays focused on building brand awareness and driving traffic into the store to explore the LEGO product range.

The LEGO Christmas campaign was created for Saga Falabella, a retail department store chain in Latin America and aimed to generate excitement for the holiday season.

Product lines were established to streamline production and accommodate different customer niches. The names and styles of each line under the Thesoros brand target different demographics but all reinforce the brand identity and its artisan sensibility.

The brand encompasses bold elements with sophisticated typography to create an aura of elegance and unity across the collection. 

The app allows the user to engage with the product. Crisp product images are intertwined with lifestyle images that serve to engage the consumer in a more interactive experience.

Mapping, classifying, and wire framing were fundamental to designing a memorable user experience for the Thesoros e-shop.

After establishing the framework, the look and feel of the website was critical in communicating the brand identity and driving customers to purchase online.

The clean and well-designed website made it easy for potential vendors to navigate and evaluate the outlet’s performance statistics.

The logo, typography, and images employed on the marketing collateral combine to create an identity and value proposition for this exclusive outlet.

Targeting upwardly-mobile young adults, this brand was repositioned with a new slogan and more contemporary lifestyle photography that mirrored the targeted demographic.

The posters and sell sheets were presented as part of the hybrid B2B/B2C program.

The hybrid B2B/B2C campaign included a promotional campaign mailer that also served as a postcard for clients and wholesale vendors.

The Tiramisu powder martini rimmer and promotional discount ‘shelf-talker’ served to reinforce the brand awareness campaign.

Brand development for IBM/TED Talk. I conceptualized this experiential event for George P. Johnson and was tasked to design the logo, banners, posters, window clings, and other miscellaneous collateral.

The brief was to deliver a co-branded experience to drive awareness around and illuminate the impact of IBM’s world-class innovations.

Engaging and vibrant imagery illustrate the inspirational qualities of the research while the ever-changing lens maintaining a sense of mystery across different environments of the venue.

Funded by the World Bank, this brand had to communicate simplicity and accessibility. All elements, including logo, tag lines, and interior design, had to convey efficiency and reliability and have high appeal to a range of demographics across the general public.

The consistency of the brand and it’s extensions were critical as shown here in selected signage, promotional materials, website and advertising campaigns.

Following the success of the initiative, advertising campaigns that employed the brand standards were produced by the shopping mall that housed the Center.

The Hanna Montana packaging was developed in tandem with Disney Corp. using a style guide for this famous sitcom.

The packaging developed for Lyon by Washburn and Little Lyon was developed to meet Target stores’ standards. Each design presented distinctive graphic styles that resonated with Target customers.

The design seeks to engage the user through experiential interaction, paying close attention to packaging materials, sizes, typography, colors, and product function. 

The development of this high-end dental product line was done in tandem with a creative director and an industrial designer to ensure production standards, aesthetics and sales where met. 

The product line was extended from dental hygiene products to toiletries. This expansion allows the consumer to purchase a suite of products that are unified by design.